Rusta arrives in Hyvinkää – a new opening strengthens the appeal of Kodinkeskus Sveitsin Portaali

Rusta will open its first Hyvinkää department store in Kielo’s Kodinkeskus Sveitsin Portaali on Mäkikuumolantie in autumn 2026. The new tenant is an excellent addition to the retail cluster’s offering and strengthens its overall appeal.

Kodinkeskus Sveitsin Portaali has developed into a significant retail destination in Hyvinkää. Its location right along the E12 motorway offers excellent visibility and easy accessibility from a wide area. The centre is home to several well-known large-format retailers, and Rusta’s arrival alongside JYSK, Jula, Lidl, Musti ja Mirri, Unikulma, and Masku further strengthens the area’s offering.

Kielo’s premises provide Rusta with an efficient and well-functioning setup that includes not only a spacious sales area but also an outdoor garden department, together forming a versatile and highly effective space for Rusta’s concept.

Collaboration with Kielo

“We are delighted to expand our department store network in Uusimaa and bring Rusta’s selection closer to the residents of Hyvinkää and the surrounding areas,” says Mats Kotka, Country Manager, Rusta Finland.

The opening of Rusta in Hyvinkää is part of the chain’s growth in Finland, and for Kielo it represents an expansion of the collaboration into new locations.

“We are excited to welcome Rusta to Hyvinkää’s Mäkikuumolantie. This agreement continues our strong cooperation: Rusta already operates in Kielo’s properties in Seinäjoki and Porvoo,” says Hanna Forsman, CEO of Kielo.

Rusta’s arrival strengthens Kodinkeskus Sveitsin Portaali’s position as one of the region’s key retail hubs and supports its development as an increasingly diverse shopping destination.

Further information

Hanna Forsman  CEO, Kielo 
hanna.forsman@kielotoimitilat.fi

Mats Kotka, Country Manager, Rusta Finland Oy 
mats.kotka@rusta.com

Images above: Rusta Finland Oy